Marketplace Profit & Ad-Bid Calculator
Product cost se profit tak — Views, CTR, CVR, Bid, Organic/Ads split, Returns/RTO, Shipping aur Taxes ka poora hisaab
1. Product & Landing Cost
Indicative weight-slab rate card (Aug 2026 aggregated data). Rates vary by category/seller-tier and change periodically — confirm in your Seller Dashboard.
2. Selling Price & Marketplace Fees
3. Storage & Penalty Fees NEW
4. Returns, RTO & Reverse Logistics NEW
Suggested ≈ 1.3× forward shipping
5. Desired Profit
6. Advertising Inputs (PPC)
7. Sales Mix — Organic vs Ads
40%
Organic 60%
Ads 40%
Organic — no ad spend
Ads — carries ad cost
8. Taxes — TCS / TDS Informational
Ye amounts settlement se turant kat jaate hain lekin GST/ITR filing ke through recoverable/adjustable hote hain — isliye ye "cost/profit" mein nahi, sirf cash-flow impact ke roop mein dikhaye jaate hain.
Per-Unit Economics (Net Kept Sale)
Order Funnel (per 100 Net Kept Sales needed)
Required Ad Traffic
Orders Placed Needed (Total)
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Required Views
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Impressions needed
Required Clicks
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at set CTR
Required Ad Spend
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Blended ACOS
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Ad spend ÷ Ads-order revenue
Overall ACOS (Total)
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Ad spend ÷ Total revenue
Profitability Check
Ads-Order Profit / Unit
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Organic-Order Profit / Unit
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Max Affordable Bid
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to still hit desired profit
Total for the Month (Full Pipeline)
Tax Cash-Flow Impact (TCS/TDS) Informational
TCS Deducted
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TDS Deducted
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Net Settlement (after TCS/TDS)
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Ye aapke actual profit ko kam nahi karta — recoverable hai GST return/ITR filing mein. Sirf isliye dikhaya gaya hai taaki bank mein aane wale cash ka sahi andaza rahe.
Internal / Seller-use business calculator — for planning bids, pricing, shipping, returns and profit targets. Shipping slabs & assumptions are indicative; verify exact rates in your seller dashboard.
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