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    Meta Ads Growth Case Study | SpreadLifestyle
    Meta Ads Performance Showcase

    We turn Meta Ads into real sales for lifestyle brands that want qualified buyers, not just clicks.

    This performance case study shows how our Meta Ads campaigns drive website purchases, retarget warm audiences, and reduce cost per result over time. Campaign data featured here is for spreadlifestyle.com.

    View Campaign Results Our Growth Process
    📊 Live campaign snapshot — last 7 days
    Website Purchases
    25
    Total Amount Spent
    ₹19,455
    Total Impressions
    1,41,474
    Total Reach
    95,931

    Campaign Performance at a Glance

    Across all active and inactive campaigns, here are the headline numbers that show the quality and scale of results delivered for SpreadLifestyle.

    Website Purchases
    25
    Combined across MY BOGO campaign (8) and BOGO campaign-shop Only (17) in the last 7 days.
    Total Amount Spent
    ₹19,455
    Across 8 ad sets covering purchases, checkout initiates, and reach objectives.
    Best Cost per Purchase
    ₹223
    BOGO campaign-shop Only achieved ₹223.47 per website purchase — the strongest efficiency.
    Total Reach Delivered
    95,931
    Unique accounts reached across all campaigns with 1,41,474 total impressions served.

    Website Purchases by Campaign

    MY BOGO campaign and BOGO campaign-shop Only drove all purchase conversions. The shop-only variant delivered 2× more purchases.

    Amount Spent by Campaign

    Budget distribution across campaigns shows the BOGO and New Sales campaigns received the largest share of investment.

    Impressions vs Reach by Campaign

    MY BOGO campaign achieved the highest impressions (32,908) and reach (20,923), indicating strong delivery and frequency.

    Cost per Result Comparison

    Cost efficiency varies significantly across campaigns. The BOGO shop-only variant shows the best purchase cost at ₹223.47.

    Full Campaign Breakdown

    Detailed view of every campaign's delivery status, results, cost per result, spend, impressions, reach, and creative quality rankings from Meta Ads dashboard.

    Campaign Status Results Cost / Result Amount Spent Impressions Reach Quality Ranking Engagement Ranking Conversion Ranking
    MY BOGO campaign Active 8 Website Purchases ₹550.26 ₹4,402.05 32,908 20,923 Above average Average Average
    New Sales campaign
    Buy 1 Get 1 FREE – Eid Offer
    Inactive 34 Checkout Initiates ₹122.29 ₹4,157.86 25,496 15,659 Below average Above average Average
    BOGO campaign-shop Only Active 16 Website Purchases ₹223.47 ₹3,575.44 21,382 15,088 Above average Below average Below average
    New Sales campaign
    India's #1 Shower Filter for Hair
    Inactive 1 Checkout Initiate ₹3,160.76 ₹3,160.76 13,010 8,267 Average Average Average
    Total: 8 rows displayed ₹19,454.57 1,41,474 95,931

    Top Ad Set Performance

    Breakdown of the highest-performing ad sets from the latest 7-day results window, showing reach, spend efficiency, and cost per 1,000 impressions.

    🏆 Highest Reach
    NEW BOGO
    Active
    ₹4.4K Amount Spent
    ₹133.77 Cost per 1,000 Impressions  ·  20.9K Reach
    📈 Best Reach Value
    New Sales ad set
    Campaign off
    23.4K Reach
    ₹1.5K Amount spent  ·  ₹58.39 CPM — most efficient reach cost
    ⚠️ Highest CPM
    New Sales ad set – Copy
    Campaign off
    ₹198.48 CPM
    3K Reach  ·  ₹727.84 Amount spent — least efficient delivery

    Live Meta Ads Dashboard Proof

    Actual screenshots from the Meta Ads Manager dashboard showing campaign trends, ad set results, and pivot table breakdowns for full transparency.

    Campaign Trends — Last 7 Days

    Campaign trends

    Highest Ad Set — New Sales (Reach)

    New Sales ad set

    Highest Ad Set — New Sales Copy (CPM)

    New Sales copy ad set

    Top Performing — NEW BOGO

    NEW BOGO ad set

    Pivot Table — Results & Spend

    Pivot table results

    Pivot Table — Impressions & Reach

    Pivot table impressions

    Quality Rankings Breakdown

    Quality rankings

    How We Turn Ads Into Revenue

    Every rupee spent on Meta is managed through a structured buying journey — from first impression to confirmed purchase on the website.

    1. Offer-Led Creative Strategy BOGO offers, Eid promotions, and product-specific hooks are designed to stop the scroll and create immediate purchase desire for SpreadLifestyle products.
    2. Audience Segmentation We split campaigns by objective — awareness, checkout initiation, and direct purchase — so each ad set talks to the right buyer at the right stage.
    3. CPM & Efficiency Monitoring We track cost per 1,000 impressions tightly. The New Sales ad set achieved ₹58.39 CPM vs ₹198.48 for the copy variant — a 3× efficiency gap we act on.
    4. Purchase Retargeting Website visitors, cart abandoners, and checkout initiators are re-engaged with stronger creatives and limited-time offer reminders to drive purchase completion.

    Our 4-Step Execution Framework

    Every SpreadLifestyle campaign follows a data-driven process from launch to scale.

    01

    Offer Architecture

    We build campaigns around offers that convert — BOGO, discounts, seasonal hooks — and match them to the right product page.

    02

    Ad Creative Testing

    Multiple creatives tested per campaign. We identify which hooks generate the strongest reach, clicks, and checkout events.

    03

    Budget Reallocation

    We shift spend from under-performers to ad sets that show above average quality ranking and strong cost per purchase.

    04

    Scale & Retarget

    We scale winning ad sets after validating purchase cost and retarget warm audiences to reduce overall cost per conversion.

    🎯

    Why We Focus on Purchases

    Reach and impressions build awareness. But purchases are the only metric that proves real buyer intent and campaign profitability.

    📉

    Why We Drop Weak Ad Sets

    The New Sales campaign with ₹3,160 cost per checkout initiate was paused. We replace weak performers instead of funding them.

    🚀

    Why BOGO Works Here

    The BOGO offer drives both urgency and perceived value — resulting in above average quality ranking and the lowest purchase costs.

    Want results like this for your brand?

    We run Meta Ads campaigns for ecommerce lifestyle brands with a single focus: bring the right buyers to your store and turn their interest into revenue. Campaign data on this page is from live activity for spreadlifestyle.com.

    Contact Us on WhatsApp
    Designed as a Meta Ads service showcase using real campaign performance data from SpreadLifestyle's Meta Ads Manager.
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