D2C Customer Economics
Profit & Loss
Calculator
Meta Ads → Customer → WhatsApp Repeat → Profit
Basic Setup
Customers
Acquisition Channel
Capture Rate
100%
Results — Round 1 (Acquisition)
Actual Orders
100
Total Revenue
₹29,900
Total COGS
₹10,000
Shipping Cost
₹12,000
Acq. Cost (CAC)
₹20,000
Net P/L
-₹12,100
NET LOSS — Round 1
-₹12,100
Per 100 customers targeted
Cost Breakdown
Revenue
₹29,900
COGS
₹10,000
Shipping
₹12,000
Acq. Cost
₹20,000
Repeat Purchase Projection
Repeat Settings
📉 Compounding: Har round mein sirf pichle round ke buyers ko target karo — pool shrinks
50%
5
Cumulative After Repeats
Cumulative Revenue (all rounds)
₹0
Cumulative Total Cost
₹0
Cumulative Net P/L
₹0
Break-even at Round
—
Round-by-Round Projection
| Round | Type | Orders | Revenue | COGS | Shipping | Acq/WA Cost | Round P/L | Cumulative P/L |
|---|
💡 Calculating insights...
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